To distribute content on the iTunes Store, you must authenticate with an Apple Account and password that are already set up for use in the iTunes Store. You must also be authorized to enter into agreements on behalf of the individual or company who will distribute content. Don’t have an Apple Account that's set up for use in the iTunes Store? Open iTunes and create one now. If you already have, or have applied for, an iTunes Connect account associated with this Apple ID, you must create a new one to avoid accounting and reporting issues.