The requirements to work directly with Apple are listed below. If you do not meet all of these requirements, you can work with an Apple-approved aggregator instead. Aggregators are third parties that can help you meet technical requirements, deliver and manage your content, and assist with marketing efforts.
Content Requirements:
- 5 feature-length movies or documentaries that were released theatrically (or) 100 feature-length movies or documentaries that were either released theatrically or direct-to-video.
- Digital distribution rights for all content you intend to sell on the iTunes Store.
- All associated music and talent rights cleared for digital distribution.
- All movies in a territory-appropriate language (or) dubbed or subtitled in a territory-appropriate language.
- Note: iTunes does not accept NC-17 or X-rated movies (or any unrated movies that could have received these ratings). iTunes also does not accept how-to videos, user-generated content, or other types of video that are not normally considered feature movies or documentaries. Exercise and fitness videos are currently grouped with TV content and concert films are grouped with music content (a different contract is required for each type of content).
Technical Requirements:
- iTunes does not accept content in physical formats like VHS, DVD, etc.
- You must deliver your content as a digital file through one of the Apple-approved encoding houses. Be sure to compare their services and fee structures, as this will be a separate cost if you work directly with Apple. Appropriate file storage capability and bandwidth is also required. Alternatively, you may work with an Apple-approved aggregator instead.
- All video content must be stored in Beta SP format or higher. iTunes only sells video content that is DVD-quality, so the quality of your source must be significantly higher than a standard definition DVD.
Financial Requirements:
- A U.S. Tax ID
- A valid iTunes Store account, with a credit card on file
- Apple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.
If you meet these requirements and want to proceed, click Continue.
Note: Meeting these requirements and submitting an application does not guarantee that Apple will work directly with you. You may still be referred to an Apple-approved aggregator.
