iTunes Design Specifications

With the introduction of the Retina display and a newly redesigned iTunes Store, App Store, Mac App Store, and iBooks Store, high-resolution photos and logos are now required for the design of promotional pages.

Design Guidelines

When you submit artwork to iTunes, you need to provide high-resolution photos accompanied by scalable vector or high-resolution logos. Note that final art is subject to change.

Additionally, instead of sending different pieces of art for different assets, you may also choose to send iTunes only a single piece of art that will be used as a source file to create multiple assets for iPad, iPhone, Apple TV, and desktop. For more information see "Using One Piece of Artwork on All Platforms and Devices," below.

Promotional art must be unique and distinct from cover art. If promotional art is duplicative of cover art, it will not be used, even if it meets all of the below requirements.

When submitting artwork to iTunes, the following items should be included:

  • Layered PSD files.
  • Separate layers for talent, title treatment, and background, if possible.
  • Fonts should be converted to shapes, rasterized, or outlined. If you are using Adobe Photoshop, you can use Smart Objects.
  • Raw art photos along with designs.

Artwork Policies

Only submit artwork you can legally share. Artwork must be at least 3200 pixels in width and 600 pixels in height with a minimum resolution of 72 dpi, in the RGB color space, and in the PSD format. Promotional artwork should not be identical to cover art.

Artwork cannot contain any of the following:

  • Pixelation, artifacts, high-contrast background art, blurry or hard crops (unless stylistic) or other style issues
  • Obscured talent
  • Website addresses
  • The words "iTunes" or "Apple Inc."
  • Apple logo or the term "Exclusive" without prior authorization from Apple
  • References to the physical packaging or any other retailers
  • References to it being a digital product
  • References to pricing, including "Reduced Price," "Low Price," "Available for $9.99," or "For Promo Use"
  • References to illegal drugs, profanity, or violence
  • Images or language that could be construed as racist, misogynist, or homophobic
  • Imagery depicting sex, violence, gore, drugs, explicit language, or hate themes
  • Nazi symbolism restricted by the Strafgesetzbuch section 86a, if the content is visible in DE, AT, or CH

Note: Artwork that does not meet the guidelines, or does not meet our presentation standards, will not be used.

Using One Piece of Artwork on All Platforms and Devices

You may choose to send only a single piece of art for iTunes to use across all platforms and devices, as shown below.

3200px
Text/Logo Safe Area
600px
Tag Area
Desktop Background Art
iPad
Background
Art
iPhone
Background
Art
Minimum View

In this case, you must adhere to the following additional guidelines:

  • Make sure that any text or logo is in the center of the artwork, in the Text/Logo Safe Area, as shown above.
  • The Minimum View is 994 x 600 pixels. Texts or logos should not exceed the Minimum View of 994 pixels and should not exceed 400 pixels in height.
  • Ensure that you do not include any text or logos in the Tag Area, as this area is needed for iTunes-related tags. The Tag Area is part of the Minimum View and 200 pixels in height from bottom of the artwork.
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